GENERAL RESEARCH IS THE PREDECESSOR LABEL TO KOBAYASHI SETSUMASA’S NEW LABEL MOUNTAIN RESEARCH. THE BRAND TRANSFORMED AND NOW FOCUSES MORE ON UTILITARIAN AND FUNCTIONAL GARMENTS THAT ONE MIGHT FIND USEFUL UNDER HARSH WEATHER CONDITIONS AND IN CAMPGROUNDS. THE FORMER LABEL'S DESIGN ETHOS WAS MORE FOCUSED ON EVERYDAY USE. THIS SAMPLE SWEATER FEATURES AN HOMAGE GRAPHIC TO THE FAMOUS COUNTERCULTURE ART SCHOOL, BLACK MOUNTAIN COLLEGE. THE SCHOOL IS KNOWN FOR ITS INFLUENTIAL ALUMNI AND INTUITIVE EDUCATION METHODS BASED ON THE PRINCIPLES OF JOHN DEWEY. THE GRAPHIC FEATURES A PARODY OF THE PARAMOUNT PICTURES LOGO BUT WITH "BLACK MOUNTAIN COLLEGE SCRIPT WRITTEN IN PLACE OF THE PRODUCTION COMPANY, A TONGUE-IN-CHEEK CRITIQUE OF CULTURAL CAPITALISM.
