Helmut Lang Red Denim - AW97

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Helmut Lang Red Denim - AW97


    Known for his minimalist designs and penchant for deconstructed garments, Helmut Lang was one of fashion’s most renowned auteurs. Lang set up his first made-to-measure fashion studio in his native Vienna in 1977 followed by a consequent boutique two years later at the age of 23. Lang was one of fashion’s few autodidacts, given he was not trained formally in tailoring or in fashion design. His first few catwalk shows in Paris during the ‘90s set him apart from his contemporaries, right away his penchant for minimalism and sharp sartorial line work was present in his dresses and slim cut suits. His sense of minimalism extended not only to his austere and sharp designs but also to his marketing campaigns, his website featured sparse links and simple product shots. After several runway shows, a very successful jeans line, relocating to the U.S. and fundamentally changing New York fashion week, Helmut left his label and the industry behind to pursue a career as an artist. These straight leg jeans are done in a red denim weave and feature Lang’s timeless cut. The style and hardware was inspired by a pair of 1947 Levis 501XX jeans.

    Size + Fit
    Marked size 29 fits true to size 30 (please refer to measurements).
    30 inch waist
    28 inch inseam 
    38 inch total length